$590 / monthFounding CohortWeekly Live CoachingLinkedIn GrowthDone-with-you

Turn more leads into real deals — and build a business that can grow without relying on you for everything.

A practical weekly coaching cohort for brokers, agents, advisors and service-based business owners who want a predictable lead system, stronger conversion, a trusted LinkedIn presence and the structure to scale.

Apply / Join The Founding Cohort Book A 20-Min Fit Call

01: Create sustainable, predictable lead flow — not random bursts of activity.
02: Turn more enquiries, old leads and database opportunities into paying clients.
03: Use LinkedIn, content, VAs, AI and automation to build a system that keeps working.

Simon Marmot — Fractional CMO and founder of Marmot Inc.

Simon Marmot Fractional CMO · Founder, Marmot Inc

30+ Yrs · Brand & Growth

— 01

Build Predictable Lead Flow

Create a sustainable lead-generation rhythm across referrals, outreach, content and your existing database.

— 02

Convert More Opportunities

Fix speed-to-lead, follow-up, nurture and trust so more enquiries become real deals.

— 03

Win On LinkedIn

Strengthen your positioning, content and outreach so the right people notice, trust and respond to you.

30+ years of brand, growth and marketing experience across

Saatchi & Saatchi

mamamia

TIME / WHO

Bell Direct

Dilmah

JG King Homes

Reflections Holidays

Monex

Who It's For

Who This Program Is Designed For

This program is designed for businesses that already have opportunity around them — but need clearer marketing, stronger follow-up and a practical system to turn more of it into growth.

Generate Better Leads

Build a sustainable system for attracting the right opportunities.

Convert More Deals

Fix follow-up, nurture and database leakage.

Scale With Clarity

Know what to focus on, what to delegate and what to improve each week.

Designed Primarily For

Mortgage & finance brokers
Real estate agents
Buyers agents
Property advisors

Also Works Well For

Consultants with the same lead-conversion problem
Service-based business owners selling expertise
Businesses with leads coming in but no scalable system behind them

Different businesses. Same growth challenge. One practical system.

You need a reliable way to attract attention, build trust, follow up and convert. That’s exactly what we build together.

Let’s be honest: everyone wants more leads — and we will help you build a sustainable, predictable lead system. But buying more traffic alone will not fix a weak follow-up and conversion process. More leads into a leaky system simply creates more waste.

The fastest growth often comes from improving what is already in front of you: responding sooner, following up properly, reactivating your database, building trust through LinkedIn and content, and creating a system your team can run consistently.

Most businesses aren't failing from a lack of opportunity. They're leaking deals through poor systems, inconsistent execution and unclear messaging.

"Simon simplifies complex problems and turns them into practical, actionable steps."

Chris Yankos

Your Coach

30+ years of building lead systems for brands you'll recognise.

Simon Marmot is a Fractional CMO, business growth strategist and founder of Marmot Inc. His approach combines strategy, psychology, systems, LinkedIn marketing, storytelling and real-world execution.

Simon Marmot · Fractional CMO Simon Marmot — portrait

Over the past 30+ years, Simon has helped brands, founders and businesses clarify positioning, build lead generation systems, improve conversion, create emotional connection and scale sustainably.

He's worked through every cycle the modern marketer has lived through — from the first wave of digital, through performance media, into the AI/VA-augmented world we operate in now. The throughline has always been the same: a clear offer, a LinkedIn presence people can trust, a system that converts, and the discipline to actually run it.

Brands Simon has worked with: Mamamia · Dilmah · JG King Homes · Reflections Holiday Parks · Monex · Slam Education — and many more.

Hiring Simon is like turning on an energy tap and his can-do attitude is infectious.

Mia Freedman Founder/Owner — Mamamia

Simon is a marketing virtuoso who transformed our company's presence.

Rob McTaggart

Working with Simon resulted in an increased addressable market, increased repeat attendance, and made us a better business.

Ben Levi

Apply / Join The Founding Cohort Book A Fit Call

The Shift

From chaos and missed opportunities to a system that converts.

Right Now

Chaos & missed opportunities

Random bursts of marketing activity
Leads go cold before you follow up
Inconsistent months, feast or famine
Busy all day, but not actually growing
The database never gets worked

With The System

A system that converts

A predictable pipeline you can rely on
Fast, structured follow-up on every lead
Consistent deals, month after month
Effort that compounds into real growth
Reactivation that turns old leads into new deals

Activity feels busy. Systems create results.

In Their Words

Client stories, in their own words

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Client Video Story 1

Video embed to be added by Tayla using the final supplied Vimeo or YouTube link.

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Client Video Story 2

Video embed to be added by Tayla using the final supplied Vimeo or YouTube link.

More client feedback

“Simon is not just a marketer — he is genuinely invested in the success of his clients. He brings energy, passion and accountability throughout the process.”

Hamish Rotstein
CEO & Founder · Woodlands Group

“Simon has a talent for identifying key priorities, simplifying complex challenges and delivering effective solutions.”

Max King
Founder · Auscare NDIS

Curriculum

Four pillars. Every week. Real work, not theory.

01.

Business Clarity & Strategy

Identifying growth bottlenecks
Simplifying your offer
Creating momentum
Building consistency
Turning random marketing into a system

02.

LinkedIn, Personal Brand & Trust

LinkedIn positioning
LinkedIn marketing and outreach
Authority content
Story-driven marketing
Human-first communication
Visibility without becoming an influencer
Content that creates conversations

03.

AI, Automation & VA

How to use AI properly
How to find, brief and manage the right VA
CRM workflows
Automation setup
Repurposing systems
Content workflows

04.

Lead Conversion Systems

Speed-to-lead frameworks
Follow-up sequences that actually convert
Database reactivation
SMS and email frameworks
Sales conversation structure
Nurture systems

How It Works

A done-with-you cohort. Live every week. Built for execution.

Every week, we meet live as a small coaching cohort. Part teaching. Part implementation. Part problem solving.

Inside Each Week

Live teaching and strategy
Real business problem solving
Group discussion + Q&A
Tactical implementation
Accountability + systems review

Why The Cohort Matters

You bring the real problems. We unpack them together.

While we solve your challenge, everyone else learns from it too. Often you don't know what you don't know until somebody else asks the question. That's where the breakthroughs happen.

What gets built inside your business

Weekly Live Coaching

Real-time strategy, implementation and problem solving focused on real business growth.

Templates, Scripts & Playbooks

Follow-up systems, outreach messaging and practical frameworks you can implement immediately.

VA, AI & Delegation Systems

Build the right support structure behind your business without creating more chaos — including VA workflows, AI prompts and repeatable tasks.

LinkedIn Marketing & Outreach

Clarify your positioning, build trust-led content and use LinkedIn outreach to create better conversations with the right people.

Community, Momentum & Shared Learning

Learn alongside other business owners while solving real growth and conversion challenges.

Accountability & Consistent Action

Because most businesses don't fail from a lack of ideas — they fail from inconsistent execution.

You are not doing this alone

Honest Filter

Is this the right fit?

For You

This is for you if…

You know your business could be performing better
You are tired of inconsistent months
You want structure and clarity
You want to scale properly
You want better leads, stronger LinkedIn visibility and better conversion
You want help implementing
You want to stop overthinking marketing
You want to build momentum again

Not For You

This is not for you if…

You want a passive watch-and-forget course
You are unwilling to implement
You want overnight hacks
You avoid accountability
You are looking for magic shortcuts

Founding Cohort

One extra deal can cover the coaching. Everything after that is upside.

The goal is not simply to give you more information. It is to help you build and implement the systems that create additional opportunities, improve conversion and free up your time. If that produces only one extra deal each month, the program can pay for itself many times over.

1×

One additional finance deal could cover several months of coaching.

1×

One additional property transaction could cover the entire year and create significant upside.

1×

One system that saves hours every week compounds in value long after the coaching session ends.

Marmot Coaching · Founding Cohort Founding Member

$590 /month AUD

Month-to-month Cancel anytime No lock-in

Founding-member pricing for the first intake only. Small group. Direct access. Hands-on support.

Apply / Join The Founding Cohort

Pricing increases in future intakes

The opportunity is already sitting inside most businesses.
The issue is implementation.

When does the next cohort start?

The founding cohort opens once we have a small group confirmed (kept deliberately small — around 5–6 members). After your application, Simon will confirm the exact start date with you directly.

What day and time are the live sessions?

Weekly live sessions at a fixed day and time, set with the founding members so it works across the cohort. Confirmed once the group is locked.

How long is each session?

Plan for around 90 minutes — a mix of teaching, problem-solving and Q&A.

What if I miss a session?

Sessions are recorded. Replays are available to all members so missing a week never holds you back.

How long am I committing for?

Month-to-month. Cancel any time. No lock-in. Founding-member pricing stays with you for as long as you remain in the program.

How big is the cohort?

Small by design — capped so every member gets airtime each week and direct attention from Simon.

I'm not in finance or property. Will it work for my consulting / service business?

Yes — the systems (lead conversion, follow-up, positioning, VA/AI workflows) apply to any service business with a lead-to-deal funnel. Brokers and agents are the primary audience because their conversion gap is the most measurable, but the underlying mechanics are the same.

What if it doesn't work for me?

You're not locked in — cancel any time. The honest filter on this page is deliberate: if "This Is Not For You If…" sounds like you, please don't apply. The cohort works because everyone in it actually does the work.

Will you help me with LinkedIn content and outreach?

Yes. LinkedIn is a core part of the program. We can work on your positioning, profile, content themes, post ideas, outreach messages and the practical workflow for you or your VA to execute consistently.

What happens after I apply?

Simon reviews each application personally. If it looks like a fit, he'll invite you to a 20-minute call to confirm the match before the cohort starts.

Last Step

Ready to stop winging it?

Build a clearer growth plan, create a sustainable lead system, improve conversion, strengthen your LinkedIn presence and implement the work with real support and accountability. Small founding intake only.

Simon reviews each application personally.

Not ready to apply? Book a 20-min fit call